Microsoft Store
Examining Microsoft Store, I reveal usability flaws—navigation issues, unintuitive design—underscoring the need for user-centered design in enhancing app discovery.
Cracking the Code: Unraveling Purchase Abandonment Patterns at Microsoft
Delve into my exploration of user behavior within the Microsoft ecosystem. Through meticulous analysis, I uncovered the intricate patterns behind purchase abandonment.
By deciphering the 'why' behind users abandoning their transactions, I've illuminated key insights that lay the foundation for improved user experiences.The journey entailed dissecting user flows, scrutinizing interaction points, and identifying pain points that disrupted the purchase journey. This process was more than a study—it was an excavation of user intentions and frustrations.
To truly understand why users were deserting their transactions, I invite you to dive into the depths of my Behance case study. There, I unveil the hidden facets of user behavior, the insights gained, and the design strategies that emerged to transform this challenge into an opportunity. Let's explore together the intricacies of purchase abandonment and the pathways to conversion optimization.
Find the full story on my Behance profile.
Power in Numbers
7.8
Net Promoter Score
50%
Task Efficiency Improvement
2000
Impressions